ADOPTION OF E-COMMERCE AMONG SMALL AND MEDIUM ENTERPRISES (SMEs) IN PLATEAU STATE

Nendirmwa Mercy Gambo, Reuel Johnmark Dakung, Ojih Emmanuel Eche

Abstract


The adoption of electronic- commerce (e- commerce) by Small and Medium Enterprises(SMEs) as a mechanism for online transactions to improve their services is seen to be weak. This is in view of the fact that it provides businesses with the benefits of valuable information, improved customer and supplier relationships, delimitation of time and space, leading to overall improved business. This study examined the adoption of e- commerce amongst SMEs in Plateau State. The purpose of the study was to examine the effect of perceived knowledge, perceived benefits, and
subjective norms on the adaptation of e-commerce among SMEs in Plateau State. A sample of 245 SMEs was selected and questionnaires were administered. T-test and regression analysis revealed that perceived knowledge, perceived benefits influence/trigger the adoption of e- commerce among SMEs operators in Plateau state. Based on the findings, it was recommended that special consideration should be given to the
enlightenment and training of SME operators on the adoption and benefits of ecommerce as a viable business strategy that would lead to improved businesses and overall GDP.

Keywords


E-commerce, Perceived knowledge, Perceived benefit, Subjective norm

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International Journal of Management Science Research ISSN ISSN 2536 – 605X(Print)

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